Smoking in Entertainment
When movie and TV entertainment decided to normalize smoking cigarettes, I believe it began as "hazardous" and/or "subversive" in pop culture. Like an example of Ott and Mack's discussion regarding blue jeans and the punk movement. During the World Wars, smoking became much more popular, owing to a strategy of supplying free cigarettes to allied troops as a "morale booster." In the early twentieth century, the prevalence of cigarette smoking continued to rise, owing primarily to the emergence of new modes of tobacco promotion. Advertisements became easier to implement anywhere. Tobacco use in any form of entertainment contributes to the normalization of smoking, and the growing media landscape provides more options for exposure. Though this challenged the ideologies of maintaining good health. Smoking became less popular later in the twentieth century as a result of public health concerns. Cancer, heart disease, stroke, lung disease, diabetes, and c...